al·lure

/(əˈlo͝or)/

noun

  1. the quality of being powerfully and mysteriously attractive or fascinating.
    synonyms: attraction, lure, draw, pull, appeal, allurement, enticement, temptation, charm, seduction, fascination

verb

  1. powerfully attract or charm; tempt.
    synonyms: attract, lure, entice, tempt, appeal to, whet the appetite of, make someone's mouth water, captivate, draw, win over, charm, seduce, inveigle, beguile, fascinate

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